Easy Ways to Make your Fundraiser Stand Out
Sunday, 11 April 2010 07:34 | 
Author: Gesseo Gullytecos |
There are vital points to consider when planning a fundraiser. One key to success in putting on a fundraiser is creating a desirable environment or activity that will entertain the public while bringing in the big bucks for your organization. Classic fundraisers include a car wash or a carnival. These are good examples seeing that they provide something that customers are looking for- a clean car and time with their friends and family.
There are vital points to consider when planning a fundraiser. One key to success in putting on a fundraiser is creating a desirable environment or activity that will entertain the public while bringing in the big bucks for your organization. Classic fundraisers include a car wash or a carnival. These are good examples seeing that they provide something that customers are looking for- a clean car and time with their friends and family.
The next way you can improve your fundraiser is to brainstorm ideas that will make your fundraiser significantly different and attractive. Why should people come to your event? How will they benefit? What can you offer them? You must either market to a target group of people that are usually left in the shadows, or offer an exclusive benefit.
An example of this would be a Movie Star Gala Night for adults. This event would be great because it provides the adults in the community with an opportunity to take a break and attend a sophisticated yet inexpensive adult costume party. Instead of throwing their money away on some expensive event, attendees can feel good knowing that while they are enjoying dancing,eating gourmet foods, and feeling like a movie star, they are actually helping a local organization. They are doing a good deed! Now that is a benefit that you won't just find at some carnival- it is much more rare and appealing.
Choosing a target audience is key. In this event we chose adults, but we need to be even more specific. Wealthy people are the most likely people to have that extra money to spend to pay for the entrance fee and purchase items at the silent auction. The more specific you are, the more success you'll find. It's imperative that your target audience feels important and can predict the comfort they will feel at your event. The more you cater to their desires, the better.
So now that you know how to create a successful fundraiser, try to tweak the typical carnival/car wash fundraiser idea into something a little more exciting and appealing. If you don't feel that your creative juices are flowing, hold a focus group and get opinions from your friends, family, co-workers, neighbors, and especially your kids. You will no doubt get some good off the wall ideas you can work with!
There are vital points to consider when planning a fundraiser. One key to success in putting on a fundraiser is creating a desirable environment or activity that will entertain the public while bringing in the big bucks for your organization. Classic fundraisers include a car wash or a carnival. These are good examples seeing that they provide something that customers are looking for- a clean car and time with their friends and family.
The next way you can improve your fundraiser is to brainstorm ideas that will make your fundraiser significantly different and attractive. Why should people come to your event? How will they benefit? What can you offer them? You must either market to a target group of people that are usually left in the shadows, or offer an exclusive benefit.
An example of this would be a Movie Star Gala Night for adults. This event would be great because it provides the adults in the community with an opportunity to take a break and attend a sophisticated yet inexpensive adult costume party. Instead of throwing their money away on some expensive event, attendees can feel good knowing that while they are enjoying dancing,eating gourmet foods, and feeling like a movie star, they are actually helping a local organization. They are doing a good deed! Now that is a benefit that you won't just find at some carnival- it is much more rare and appealing.
Choosing a target audience is key. In this event we chose adults, but we need to be even more specific. Wealthy people are the most likely people to have that extra money to spend to pay for the entrance fee and purchase items at the silent auction. The more specific you are, the more success you'll find. It's imperative that your target audience feels important and can predict the comfort they will feel at your event. The more you cater to their desires, the better.
So now that you know how to create a successful fundraiser, try to tweak the typical carnival/car wash fundraiser idea into something a little more exciting and appealing. If you don't feel that your creative juices are flowing, hold a focus group and get opinions from your friends, family, co-workers, neighbors, and especially your kids. You will no doubt get some good off the wall ideas you can work with!